Overview

DUSK is a lifestyle lamp designed to support mental wellness at home, complementing therapy and medication for those with anxiety or depression.

Challenge

Position the product as calming, trustworthy, and stylish while standing out in the home lighting market.

Solution

A cohesive advertising campaign with Instagram and transit ads plus a packaging mockup, balancing emotional warmth with modern design.

Deliverables

Digital, out-of-home, and packaging visuals showcasing DUSK as a wellness-focused lifestyle product.